18
Aug
2011
Ball point pen on today's newsprint
Abercrombie & Fitch wants to pay the Situation to not wear their clothes on air....Ouch
Of course it's a publicity stunt. Sorrentino is exactly the demographic A&F is targeting. Will the over-primped, under-educated demographic get offended and turn on A&F? Not on your life - exclusivity is in. Brilliant move.
3 Comments
I laughed when I heard that story--what exactly do we call that--a reverse endorsement? pretty funny. You sure captured him!
Forgetaboutit
I'm totally missing this season. What an interesting way to get extra press for your company. If Jersey Shore still gets major media coverage in 2013 . . .